Use of data (Disclaimer)
Users of media will appreciate the value of up-to-date and accurate date. The information contained in this section is subject to changes in a rapidly expanding media landscape. While every effort has been made to ensure accuracy of the contents, we cannot accept liability for errors or omission. These information does not purport to be a substitute for many research sources used in media planning and buying for specific brands and needs.
Advertising Expenditure(ADEX)
The full AdEx database is available on an annual subscription basis and reported on a monthly basis. This is supported by AdQuest Millennium, the analysis software for ADEX.
Available data are as follows:
Advertising expenditure of 20,000+ brands, grouped into about 300 product categories
Advertising expenditure by individual FTA TV station, print titles, radio station and in total for outdoor, cinema and point-of-sale
Monthly reporting from 1996
Reported in Ringgit value, no. of ad placements (spots for broadcast media, insertions for print media) and volume of ad placements
AdEx is reported based on official rate-card rates supplied by media owners
Media Index General Report
The general report is available every Q2 (July-June reporting). This report contains comprehensive cross-tabulations of demographics, media/ product/ service information.
Detailed consumption of main mass media eg FTA TV, Satellite TV, Newspapers, Magazines, Radio, Internet, Cinema, Video, Point-of-Sale, etc
Consumer durable items at home
Usage of Household & Personal Products e.g. shampoo, moisturizer, laundry detergent, beverages, etc
Usage of Banking/Financial Services
Visits to Shopping/Dining Outlets
Air Travel
TV Audience Measurement (TAM)
Daily TV data is delivered in softcopy to be loaded into the specialist TV analysis called Telescope. It provides insights on TV viewing habits of individuals aged 6+ years in Peninsular Malaysia.
Available data are as follows:
Shares of TV stations
TV programme ratings
Reach and Frequency of the audience on a certain product or commercial
Radio Audience Measurement
The Radio Audience Measurement Services is used to better understand the characteristics and listening preferences of individuals aged 10 years & above in Peninsular Malaysia.
Available data are as follows:
Radio listening patterns and habits on a quarter-hour basis
Analysis across demographics and dayparts, providing information on audience size, station shares and reach and frequency
With a growing market reach that spans the globe, we currently have the following career openings for outstanding individuals who are self-motivated, driven and willing to learn.
