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The Fame Dilemma and The Malaysian Ad Industry
EVERYBODY wants to be famous, and there's nothing wrong with that.
As we are acutely aware, there are enough awards to satisfy any eager beaver's yearning for the spotlight. But whether that fame is deserving, correctly attributed and the judging process transparent is another matter altogether...
09-Apr-2011 [Adoimagazine.com] read full article |
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Malaysian Media Awards to Strive for Greater Transparency
The Malaysian Media Awards organised by the Media Specialists Association (MSA) will strive for greater transparency this year...
08-Apr-2011 [The Star Online] read full article |
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7th Malaysian Media Awards Ropes in Creative Agencies
For the first time in seven years, The Media Specialists Association has made a landmark move to invite creative agencies to be part of the awards...
07-Apr-2011 [Adoimagazine.com] read full article |
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Awards For Media Campaigns
he Media Specialists Association (MSA) will organise a Malaysian Media Awards 2011 in July to recognise the strategic innovation and outstanding results of media campaigns within the industry....
07-Apr-2011 [Bernama.com] read full article |
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Mindshare Looks At Building For The Future
What started off as a simple idea at a Group M regional meeting in Hong Kong three years ago turned out to be a longstanding corporate social responsibility (CSR) initiative for the media planning and investment group...
24-Mar-2011 [Financial Daily] read full article |
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Who to Blame When We Buy Cheap Shoes
2010 marked a great comeback for our industry in terms of AdEX, while 2011 is slated to only get better. However, while AdEX is growing...
25-Feb-2011 [Marketing Interactive] read full article |
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Marketing TV: The Online Measurement Gap
Malaysia - GroupM CEO Girish Menon talks to A+M about the challenges of online measurement but assures marketers that better tools for the job are not far off.
25-Feb-2011 [Marketing Interactive] read full article |
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New Online Measurement Criteria Needed?
With digital ad-spend on the rise, advertisers need to develop new measurement criteria for advertising, say some marketers and media professionals.
24-Feb-2011 [The Edge] read full article |
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MSA powers up media training!
The Media Specialists Association (MSA) had their Media 101 Training was held over three consecutive Saturdays recently at the Human Resources Ministry’s training centre here in Kuala Lumpur.
17-Jan-2011 [ADOIMagazine] read full article |
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MSA gets back to the basics
The Media Specialists Association (MSA) recently held a course entitled Media 101 Training which ran for three consecutive Saturdays, making allowance for only 25 attendees in order to optimize training objectives.
17-Jan-2011 [Marketing Interactive] read full article |
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Boosting the talent pool
The Media Specialists Association (MSA), under the leadership of current president Ranga Somanathan, aims to increase the pool of "rightly-trained" talent for the industry.
11-Dec-2010 [The Star] read full article |
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Media awards celebrates strategic brilliance, innovation and the achievement of outstanding results!
The highlights of the Malaysian Media Awards 2010 were for Advertiser of the year – an advertiser with the most number of awards, won by Telekom Malaysia.
26-Jun-2010 [Media Specialist Association] read full article |
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MSA's Ranga on radio news- Interviews in Red fm . Media Awards 2010
12-May-2010 [Red FM] listen now |
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MSA's Prashanth on radio news- Interviews in Red fm . Media Awards 2010
11-May-2010 [Red FM] listen now |
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MMA includes Digital Search category
Malaysia - The Media Specialists Association (MSA) has included Digital Search as a new category at this year's Malaysian Media Awards (MMA).
15-Apr-2010 [Marketing Interactive] read full article |
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MSA Malaysian Media Awards 2010: CALL FOR ENTRIES!
“We are living in very exciting times for Media. Just as emerging media is redefining the way the world communicates, Media agencies today have a never before opportunity to redefine marketing.
15-Apr-2010 [ADOIMagazine] read full article |
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Malaysian Media Awards Call For Entries
Kuala Lumpur. The much-awaited Media Specialists Association (MSA)’s Malaysian Media Awards (MMA 2010) returns to complete its sixth year in a more intensive media environment that challenges accepted conventions and industry members’ ability to surpass them.
14-Apr-2010 [Voize] read full article |
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Advertising spending 22% higher in Q1
PETALING JAYA: The country’s advertising media spending, one of the indicators of economic performance, rose by 22% to RM1.62bil in the first quarter (Q1) of the year versus the same period last year.
14-Apr-2010 [The Star] read full article |
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