MSA MEDIA 101 TRAINING

Take the leap, raise your game and become the elite media practitioner you're meant to be!

Sign-up for the MSA Media 101 Training program now and benefit from trainer Uma Somasundram's 10 years of industry experience!

Uma has spent her career in India & Malaysia working in a host of categories, from apparel to fashion to finance. But her speciality lies in FMCG where she excelled by managing the media AOR business of Glaxo Smithkline & execution of proprietary research for British American Tobacco. Uma also was the regional director on the Procter & Gamble business at Grey Kuala Lumpur, handling the Pantene business for Australasia.

Join her as she leads you through a comprehensive interactive curriculum covering the basics of media. The course is sectioned into four modules focused on different subjects within media. You'll learn about concepts, various media profiles, target audience definitions and their applications in the campaign process.

Covering traditional and digital media, this course will equip you with a clear understanding of media fundamentals and the skills you need to further enhance your career.